Dad Free Press
As part of our Professional Studio Module in third year of college, 2019, we were given 
the opportunity to enter the RSA Student Design Awards. In a group of three, we chose the RSA brief entitled ‘Take Leave’. This brief asked us to raise awareness for the 
Shared Parental Leave scheme that was introduced in the UK in 2015. We came up 
with the idea of creating a newspaper that would tell the world about the scheme and 
why it is such a valuable opportunity, but also shed light on the prejudice and stereotypes that fathers face each day of parenthood. We wanted the newspaper to be humorous 
by playing on the stereotypes of fathers while also challenging them. The newspaper 
also contains a small pocket-sized information booklet with everything you need to 
know about Shared Parental Leave. The newspaper would be distributed freely on 
public transport and promoted on social media.




Dad Free Press
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Dad Free Press

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